I was surfing online and looking the Fashion Week stuff in São Paulo and ended up seing a very unique thing other than trend on clothes on the runway fashion world. If you like nails, polish and everything related to that I bet you are gonna love to learn about this.
The event Nails Fashion Week happened in São Paulo, Brazil not too long ago on June 8th and 9th, 2011. Nail polish had its own spot on the runway spotlight. Fingers simulated walking legs on the catwalk. Yeah, you read right! The show had two fingers with theirs nails painted walking like a real model even stopping for a little pose here and there. It's so cute and so funny I can't hold a good laugh while watching the video. Not even writing this. They had different colors and brands showing off their latest and greatest.
You might be wondering why an event like that just for nails. And why in Brazil? Yeah, I was wondering that too. And I bet, you probably weren't aware of this before. But people in Brazil buy enough nail polish to be ranked the 2nd consumer of nail polish in the world. Being a brazilian gal I am kinda pround of knowing that Brazil is the second largest market for nail polish, just behind the U.S., according to Euromonitor. Nail polish sales movemented around 700 million dollars in a year on sales just in 2010 in Brazil. Are you kidding me? That's a lot of money. But it's not hard to believe those little bottles make money circulate that much. For nail polish lovers, polish could be a currency for sure. Without saying that sometimes a nail polish can be as expensive as $18 like the Deborah Lippman ones or even more. So, imagine if you are a nail polish hoarder and buy at least 30 polishes a month without holding back regarding money? And then multiple by 12 to make it up a year. Yeah, nail polish industry thanks you ... I guess me as well. Except that I do hold back on spending a lot of money on a lacquer bottle.
Anyways, based on that fact brazilians love nail polish and also the initiative from Yande and Content House, the idea of the Nails Fashion Week came from nail polish addict Juliana Lima of the blog queridoesmalte.com.br. That is so cool! If you wanna see more pictures of the show you should check her blog out.
I know at least 30 brands were on the nail runway. Brands like Avon, Sally Hansen, Risqué, Colorama and Givenchy. Now you should click play on these videos here and have some fun watching the nail trends.
The first video is what they showed on the news. And the other ones are just the show itself.
This one is the AVON collection
This one is Sally Hansen Insta Dry Collection. Their theme was called FireWorks.